If you are looking to buy an Amazon Prime membership in India, make your purchase sooner. The membership which was available at a year-long introductory price of Rs. 499 will now cost Rs. 999/year in next few days. However, no specific date of the discontinuation of the offer has been specified.
About Amazon Prime
Amazon Prime is an extension of the e-commerce giant, Amazon, focused to make your shopping experience convenient and hassle-free. A prime member enjoys free one-day, two-day and standard delivery on eligible items without any minimum order value. Specific areas of Delhi, Mumbai, Bangalore, and Hyderabad can enjoy discounted same-day and morning deliveries as well. Prime also gives its members an access to Prime Videos and lets you watch latest and exclusive TV shows and movies on all major devices, be it your phone, laptop or a smart TV. Apart from this, Prime members also get 30-minute early access to lightning deals every day. The membership is designed to make your life better every single day. Millions of members across the world are already enjoying the benefits of Amazon Prime. The membership was launched last year in India, with 60 days of free trial initially and cost Rs. 499/year afterward.
The userbase has grown ever since its launch. According to an Amazon official, Prime subscription in the country has grown by twice since January. It was also found that customers having the membership shop more frequently than those who don’t have one. The company continued to lure more subscribers by offering a 50% cashback as Amazon Pay balance.
Amazon’s scraping off the introductory price in India is a strategic move to expand Prime membership’s offerings in the country. It will soon launch Prime Music streaming service in the country and bundle it with the subscription. The Alexa Echo Dot is also going to be launched anytime soon, possibly, this Diwali itself.